HomeBuilding Rebounds
The homebuilding sector is experiencing a resurgence, with recent reports highlighting a pick-up in demand for new homes as of August 2024. This uptick comes in the wake of persistent challenges such as the softness in remodeling and repair markets, which have been affected by the so-called lock-in effect, and sluggish multi-family construction that continues to impact lumber markets. Despite these hurdles, the overall outlook for homebuilders is increasingly positive, driven by favorable mortgage rates and robust demand trends.
Current Landscape of the Homebuilding Sector
Recent data from major homebuilders like Toll Brothers (TOL) and Hovnanian Enterprises (HOV) indicate a notable shift in market dynamics. Toll Brothers, the ninth-largest homebuilder in the U.S., reported an 11% year-over-year increase in net signed contract volumes for the third fiscal quarter ending July 31. In contrast, Hovnanian, the sixteenth-largest builder, saw a 13% decline in contract volumes for the same period. These mixed results underscore the volatility in the sector, primarily driven by fluctuating mortgage rates which have impacted buyer sentiment.
However, the latter part of July and early August have shown signs of improvement. Toll Brothers noted that July was its strongest month in the quarter, with demand accelerating and a positive trend extending into August. The builder has observed increased traffic and higher-quality leads, suggesting a renewed interest among homebuyers. This positive shift is partly attributed to mortgage rates falling to their lowest level in a year, around 6.4%. Toll Brothers is optimistic that this momentum will carry through the remainder of FY24 and into FY25, with expectations for fourth-quarter order levels to at least match those of the third quarter.
Hovnanian also reported an encouraging turnaround, with contracts up 23% year-over-year over the past five weeks and web traffic reaching levels last seen during the COVID-19 surge in August 2020. This surge in web traffic suggests a strong recovery in buyer interest and a potential rebound in overall market activity.
Impact on Lumber and Wood Products
The softening in remodeling and repair activities, alongside a slowdown in multi-family new residential construction, has continued to weigh on lumber markets. Multi-family starts were down 24% year-over-year in July, particularly affecting the South where the decline is most pronounced. Despite these challenges, demand for new single-family homes remains robust, with new home construction representing approximately 57% of 2023 oriented strand board (OSB) consumption and around 30% of lumber demand.
On the wood products side, companies like West Fraser (WFG:CA) stand out due to their low-cost position, strong balance sheet, and diversified commodity exposure. West Fraser, with an even split between OSB and lumber, is well-positioned to navigate current market challenges. Similarly, Acadian Timber (ADN:CA) and Canfor (CFP:CA) are rated favorably for their timber and lumber products, though near-term sentiment in the lumber market remains cautious.
Outlook and Government Influence
The government’s push for increased housing development is critical in shaping the sector’s future. Recent policy efforts aimed at boosting housing supply and affordability are expected to further drive demand. As mortgage rates stabilize and potentially continue to decline, the sector is likely to see continued improvement in buyer activity.
Impact & Outlook
In conclusion, while the homebuilding sector has faced its share of obstacles, including fluctuating mortgage rates and a slowdown in certain construction areas, recent trends suggest a positive shift. Major builders are reporting stronger demand and improved traffic, supported by lower mortgage rates and renewed buyer interest. As we move through the latter half of 2024, the combination of favorable conditions and supportive government policies is likely to sustain momentum in the homebuilding sector, providing a hopeful outlook for both builders and buyers alike.
Source: American Homebuilding Sector Rebound Boosts Canadian Lumber Companies - The Globe and Mail