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This is fascinating. Home Depot and Lowes are actually suffering in revenue and profitability not just from higher prices, but the volatility itself!
"the rapidly changing prices and especially increases in lumber prices are not good news for Lowe’s, and it’s likely discouraging some customers from going forward on projects they would otherwise undertake."
" Home Depot is willing to take a [hit on profit margins]to provide customer-friendly pricing. This policy may gain customers’ loyalty over the long term but hurts profit margins during such volatile price changes as what’s going on with lumber right now."
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